Sustenance Group connects TwitChange and CARE for March 2011 auction
Sustenance Group connected TwitChange and CARE for a very special March 2011 International Women’s Day campaign to support CARE’s work to empower girls and women in more than 70 countries around the world. Thanks to TwitChange founders Shaun King and Jinean Robinson, as well as Chad Kellough, and also Joey Leslie from Studio Good, for their infectious enthusiasm, passion and unwavering belief that we can change the world one tweet at a time! And special thanks to CARE’s Amanda Bolster, Shannon Darke, Toby Smith, Staci Dixon, and Red Engine Digital for implementing the partnership!
The 10-day auction raised more than $120,000 for CARE.
TwitChange and CARE rang the NASDAQ opening bell on March 11 and were featured in Times Square:
More than 90 celebrities participated and actress Eva Longoria led the charge: